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As more celebrities and popular influencers join Bluesky, Fast growing social media service There have been increasing concerns about impersonation and identity verification.
Blue Sky Security Team release On Friday, the company updated its impersonation policy to make it “more aggressive,” adding that “impersonation and cybersquatting accounts will be removed.”
The company said it should be able to act on fake reports more quickly because its review team has quadrupled in size, although “there remains a significant backlog of review reports due to the influx of new users.”
Interestingly, over the past few weeks I've noticed an increasing number of Bluesky posts asking “Is this a real account or a copycat account?” There's no clear answer in the replies. Other users also started organizing their own Verification Checklist and Badge.
One reason for the confusion: Bluesky lacks a verified user badge like the one popular on Twitter (now called X, which itself replaces the old verification with the following code) Paid subscription). Instead, it relies on other signals, such as verified domains in user handles, to indicate an account's trustworthiness – for example, if someone's handle contains the domain “bsky.team,” you can tell that someone is actually affiliated with in Bluesky.
In this regard, Bluesky also said that it is “working behind the scenes to help many organizations and high-profile individuals establish verified domain names.”
As for parody and fan accounts, the company says they are allowed “but they must clearly identify themselves in their display name and bio to help others know the account is not official.” Bluesky said “identity churning” is not is allowed, so “if you set up an impersonation account just to get followers, and then switch to a different identity that is no longer an impersonation to keep that account, your account will be deleted.”
Blue Sky CEO Jay Graeber said earlier this week The company could eventually do more to verify accounts while also allowing other apps or organizations to provide their own verification: “They can choose to trust us – the Bluesky team's verification – or they can do it themselves.”
Likewise, the Bluesky Safety team concluded the update by stating: “We've heard your feedback: users want more ways to verify their identity beyond domain verification. We're exploring other options to enhance account verification and hope to Share more information soon.
