Cyber ​​Monday spending hits $ 13.3B record

Consumers paid together A record $ 13.3 billion online during Cyber ​​Monday exceeded previous expectations.

Expenditure rose 7.3 percent year-on-year, according to the latest Adobe Analytics data, surpassing its expectations of $ 13.2 billion. In the last hours of the shopping day, consumers spend $ 15.8 million every minute as they spend more discounts than expected.

Using Purchase Now, the postpaid service also reached a record on Cyber ​​Monday with $ 991.2 million in total spending, up 5.5% from the same period last year.

Holiday spending is projected to reach a new record this year

The Monday after Thanksgiving is still the biggest online shopping day of all time, according to Adobe.

Strong holiday sales so far this season proved Family spending capacity Despite slightly higher inflation, the Federal Reserve's 2% target.

Falling energy prices “are likely to provide more money for household spending on retail goods,” National Retail Federation President Jack Kleinhenz said in November.

Thanks to Internet spending reached a record $ 6.1 billion

So far this holiday season.From November 1 to December 2, users spent a total of $ 131.5 billion online, up 9% from the same period last year.

More than half of online spending is driven by three categories, including electronics, clothing and furniture.

Spending on electronics online has already surpassed $ 30 billion, while spending on clothing and accessories The total furniture is more than $ 24 billion and $ 16 billion, respectively. This shows how the huge discounts from companies have pushed consumers to spend more on high-ticket items.

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Over the past month, the “share of units” for the most expensive goods has risen 28%.

Adobe figures are not edited for inflation. If online deflation is incorporated into its data, spending growth will be stronger, according to Adobe.